A key step but that very few people make when creating a blog is to clearly define your target. The definition of your goal will help you for many things like: selecting a provider, or not to use a free service, select the type of advertising, as it cost, etc …
In this question there are no right or wrong, as it depends on what you each want.
An example would be those who want to create a blog to share knowledge and do not necessarily make it profitable, which is why using free services and a platform where you can not advertise like Wordpress.org.
On the other hand a person can create a blog thinking about making money with it. Then I could not select Wordpress.org but Blogger. A platform which is also free and if you allow use advertising and income.
How can you see the importance of having clear our goal is essential, and clearly allow us to achieve our goals.
