One of the most important and most relevant is when a better web positioning and, fundamentally, better qualified traffic, is to keep the site updated with fresh content and original. But, of course, not every content. It is here when the question arises: “I write for the bots or users? The answer, undoubtedly, is for users. The bots come after the list of priorities. If you do not have material that your readers want to read, little is going to provide proper indexing, your actual traffic figures are equally bad.

Of course, even without being the first recipients, the bots will also consider when it comes time to write our texts. You can write excellent material for readers of a site, considering also some details that will make its effectiveness to maximize the site index.

The way in which sites are read by the bots, and how they produce the SERPs (Search Engine Result Pages), ie the natural results when a user performs a search, have changed considerably in recent years. The trend is toward more semantic reading of the texts. Therefore, techniques such as stuffing (excessive repetition of keywords) are obsolete. Rather, membership semantics of our texts, with particular reference to the site URL, title, description, H1 and other-is what is really going to set our sites high up and in the appropriate search. Here’s our first tip: relevance semantics.

Google has added new features. Modifying the algorithm to include in your search results synonyms. For example “program” and “application” are synonymous, therefore, if you search for “image editing programs, will want to visit sites that offer” applications for editing images. ” Not a perfect system, but on reading a little more “human” of the internet.

Another tip for writing SEO regularly. Low 10 items will go up to his personal blog the same day. One day or every other day is adequate. Allow time for your readers to “digest” the information and compare it with other sources, write your comments. Prolonged absences and then overcompensation in the number of items is not effective. Very good stuff can go unnoticed, lost among a multitude of simultaneous postings.

Put your keywords in bold, Google distinguishes formats. Use H1 tags, H2, etc. The text marked with these tags tells Google that this is the title, and therefore, his words have more significance in terms of meaning. What about the anchor texts? Of course we must also be included, but without exaggeration.

With these simple tips you can achieve excellent writing, both for visitors to feed the bots that they like: text relevant.